Ask the Top Kalamazoo Web Designer: Why Does My Business Need a Website?

As the premier Kalamazoo web designer, one of the questions we’re often asked at Blue Fire Media is, “Why does my business need a website?” Beyond giving customers another way to stumble upon you, a website is a great marketing tool. You can include it on your business cards, in your email replies, and in your advertisements. And, while many small businesses see a website as a supplement to their printed marketing materials, it’s becoming more and more apparent that an online presence is as essential – or more essential – than commercials, billboards, flyers, and other traditional advertising methods.

Customers expect to see you

Let’s face it… it’s 2020 and, these days, customers expect to be able to find you online. Whether they’re Googling you to grab your telephone number or they’re looking for a full product listing, customers want – and need – to be able to pull you up from their phones and computers. If you’re not meeting that expectation, you’re losing customers to competitors who do.

Long-term, affordable advertising

A good website is one of the most cost-efficient marketing tools that money can buy. A well-made site will typically last you three to five years and will cost substantially less than any radio, television, or outdoor advertising that you do in that time period.

Even footing with the big guys

Maybe you’re a small business facing off against several large, local competitors. Maybe you’ve found it difficult to drown them out in other media. Well, this is where your business’ website can really shine! On the Internet, you’re able to go head to head with the big dogs. By keeping your site updated and accurate, you’ll be able to attract more potential customers and – even better – woo existing customers away from your competitors.

At Blue Fire Media, we work with clients of all sizes to create stunning, engaging websites. As the go-to Kalamazoo web designer, we’ve built our reputation around functional, effective websites that wow customers and – more importantly – give business owners a leg up on their competition. So, if you’ve been thinking of launching a new site – or revamping your existing site – contact us today to learn how we can help!