DeAnna

Many small business owners feel that they cannot afford online marketing or that it’s not worth it. That couldn’t be further from the truth – in fact – most small businesses can’t afford to NOT engage in online marketing.

Online marketing is an incredibly important part of promoting your business and reaching consumers. Many analysts have compiled data that shows an increasing number of consumers make purchasing decisions based on online research.

While Blue Fire Media is known for its web design services, we also provide print and online marketing in Kalamazoo. We have a dedicated, in-house team of graphic designers, content creators, and web developers and designers that has been providing marketing services since 2006.

Has the New Year gifted you with an abundance of new work? Are your marketing efforts falling by the wayside because of your workload in other areas? Blue Fire Media is here to alleviate that burden and keep your company’s digital and print marketing efforts on track.

Google Analytics is a really cool and helpful feature, if you know how to use it. You may have wondered what all that data really means and how it can help.  Understanding Google Analytics may take a little time, but the pay-off is understanding who is coming to your site.

A Google AdWords campaign is tricky. In many ways, it’s more nuanced than print or broadcast advertising. Not that there isn’t nuance in other advertising media.

Search engine optimization (SEO) includes processes that make your website easily found by search engines. These processes include identifying and using keywords in website content in a way that can be continually updated.

The Internet is alive with predictions for 2015 of expected trends in website design and content practices. While some bloggers have made predictions that are clear outliers, there appears to be solid agreement of some of the developments we’ll see in the coming year.

I’m sure it is no surprise to you that mobile internet usage has skyrocketed over the last few years. A recent report from Morgan Stanley predicts that mobile internet usage will match that of desktop internet usage in 2014.

In fact, your website is hosted at a very real brick and mortar location on Earth — the real Earth. All of our sites are hosted on our servers located physically in Lansing, MI, at a major hosting provider.  What follows is a glossary of terms connected with website hosting.