How Often Should You Update Keywords for Search Engine Optimization?

If you have worked hard to establish a strong base for search engine optimization on your website, you may have wondered how often you should update keywords for it. SEO can be a tricky prospect for business owners because it is a process that does not see immediate results, but rather can take several months to start seeing progress made on Google rankings.

The web developers at Blue Fire Media work together with business owners interested in SEO to establish the top keyword that they are interested in being found for and work to implement them into the content of your website to ensure better search engine rankings. And, when the time comes to update those keyword lists, we provide research and will strategize with you to target the best.

Changing markets require flexibility

Whether you’re planning a marketing campaign that requires different keywords to be targeted in advance, or you are in a business that sees a lot of shifts in trends of what is selling, search engine optimization keywords need to be adjusted accordingly. From targeting specific products to highlighting your business’s services, the keywords that your site focuses on can make all the difference on whether you are found above the competition.

Through discussions with our clients and keyword research into what they would like to be found for, Blue Fire Media helps every client that we work with to find the best keywords for their website, helping them to make changes when necessary to stay on top of where they want their business to go with its targeted audience.

Stick to long-tail keywords

When updating your keywords, consider long-tail keywords as your go-to for your site. Rather than use simple keywords that large companies spend a fortune on being found for, you can use long-tail keywords that have a higher conversion value than typical keywords. Although long-tail words might show up on a national average less than shorter keywords do, it is because those using them are searching for a specific product or service that you can help them find with a long-tail keyword.

Blue Fire Media has worked with a large variety of smaller business owners who have benefited greatly from the success that long-tail keywords provide them with. We help your customer find your business for the services that it provides, helping you to avoid competition with those pumping money into advertisements.

Whenever our clients want to update their keywords, the search engine optimization team at Blue Fire Media can find results fast and work on a strategy to develop better organic results for your site. Contact us to learn more or start on your keyword strategy today!