Search Engine Optimization from the Premier Kalamazoo Web Design Company

If your business needs to improve its rankings on Google, Blue Fire Media, the premier Kalamazoo web design company, is here to help! With proven search engine optimization (SEO) strategies that include writing blogs and website content and helping with reputation management, we will work to place your business ahead of your competitors in search results. In this blog, we will look at some of the strategies we use to get you ranked.

Blogs

Adding fresh, relevant content to your website is a key component in getting your company to rank well on Google. By adding new content that contains your keywords in all the right places, you’re not only increasing your site authority (one of the metrics by which Google prioritizes rankings), you’re also creating new URLs, page titles, and metadata that Google uses to index your site.

Website Content

You may already know that your website content must be accurate, useful, and easy to read and understand in order to maintain your visitors’ attention. However, you may not be aware that the words you use and the way your content is structured has a direct effect on your Google rankings. Using page titles, headings, and metadata that contain the same keywords is critical when writing your website content.

Reputation Management

You have probably noticed when you search on Google for a service or product, local results will show up on the map. What you may not know is that, in many cases, one of the factors Google uses to prioritize the order in which businesses are displayed, is the number of positive reviews. To help our clients get more positive reviews on Google, we can create customized digital and printed instructions to give to your satisfied customers that will make it easier for them to rate your business.

If your business is in need of a boost online, contact Blue Fire Media, the premier Kalamazoo web design company, to learn more about SEO and what you can do to increase your online presence.