The Basics of Search Engine Optimization, or SEO

By implementing and utilizing search engine optimization (SEO), Blue Fire Media is able to create and take your business’s website to the next online level.

Blogs

The objective of blogs is to provide your website with consistently fresh and engaging content every month. Having new content on your site alerts Google and other search engines so they know your site is being updated regularly. Blogs, latest news, and articles are some of easiest and most efficient ways to increase exposure, domain authority, and improve your search engine ranking. They are also a great way to show your clientele the latest products or news you want to showcase.

Copywriting

Building a website is more than just inputting words, it is about combining your brand with external data to help your online search rating. A website’s content is developed using a strategy that incorporates keywords, metadata, and captivating language. Our copywriters are trained to accurately describe your business during website development and can structure it properly so that Google can index it. In doing this, we are able to improve your sites local and organic search ratings.

Google Analytics

When figuring out your site’s engine ratings, we use detailed reports to analyze the traffic that your website is receiving. We do this by sending out monthly reports on acquisition, traffic, keywords, and queries. This allows you to better understand how well your site is doing and implement future campaigns if necessary. Google Analytics allows us to process and make sure that your search engine is optimized to the best of its capabilities.

Pay-Per-Click

By utilizing pay-per-click (PPC) ads we give your website the initial boost it needs to further your online presence. If you are in a competitive market, recently launched a new company, or are introducing new products and services – PPC is a great way to measure the effectiveness of individual ads. Through Adwords, we can create helpful campaigns that will allow you to tailor your ads to your needs. With monthly reports, you stay up to date on the consumers that your clicks draw in.

Reputation Management

Your business’s reputation can make or break you, especially online. Your reputation doesn’t just influence customer insight either, it also influences your website’s ranking on Google. When your company is hit with negative reviews and ratings, it can be detrimental to your brand and your search rating. Building positive online reviews improves the confidence of your potential consumers and will impact your SEO positively.

Contact Blue Fire Media today to start your creative endeavor!