The Importance of Updated Content on your Website

Blue Fire Media understands the importance of updated website content, such as blogs and articles. We can help you stay on top of your potential customers and search engine ranking retention.

Hire a Writer

The biggest problem you can face with a blog is finding the time to write it on a regular schedule. If you have the affinity to write one, schedule a time to write at least one a month. If you don’t have the time or are just not comfortable writing a blog, then let us know. We can write one for you, along with articles and other content to keep your website fresh and noticed.

Customer Interaction

It is important to communicate with your customers on what’s going on with your business, as well as what’s new with the product line and what services you have to offer. It is also a good idea to listen to customers so you can hear what they need and want, which gives you the opportunity to serve them better and continue to grow. Though, you don’t always have the opportunity to lean across the counter and talk to your customers face-to-face.
A blog or news article is another way to reach your customers. A blog is also important for keeping your website content updated and interesting. It’s our job at Blue Fire Media to give you a well- designed and informative website, and that’s great when customers already know what they want and are looking for a place to order. A blog can help to inform them on new products and services they might not know you provide. Keeping customers and potential customers coming back to your website is a vital part of customer retention.

Don’t Write for the Algorithm

A regularly updated website is also imperative for a higher search ranking. Search engines love websites that continually have fresh content. Without it, you can see your rankings drop. Yet as important as Search Engine Optimization is, don’t write a blog aimed at a search engine.
Algorithms are not your audience. People are. Google and other companies that run searches regularly will rewrite their algorithms to weed out content aimed to trick search engines. They’re getting much better at finding blogs and content that are meant to connect with people. While there are techniques that can help your SEO ranking, abuse any of those techniques, and your ranking on search engines will drop.

Keep your Writers Informed

Blue Fire Media wants to make it easy for you to keep us updated so we can write timely blogs, press releases, and information articles. You can contact us or send us a newsletter to inform us of the ongoings of your business.
Keeping us in the “know-how” helps us keep your website fresh, up to date, and interesting to customers – as well as to all those algorithms that help your search engine ranking and optimization. If you have any questions or are interested in learning more about the importance of updated content, reach out to us today!