Why Now is a Great Time to Start Your Kalamazoo Web Design Project

If you are re-opening your business and considering a Kalamazoo web design project, now is a great time to get started! With many businesses buckling down and tightening their wallets, reinvesting in your business’ online marketing efforts is a surefire way to carve out a better position for yourself in the local market. Especially if your current website is over five years old, you’ll definitely want to consider a faster, more responsive, and better optimized site that will help to improve your search rankings and – more importantly – drive customers to your location.

But, why do I need a redesign?

Typically, the team at Blue Fire Media recommends that you redesign your website every three to five years. In that time, new technologies develop and new trends emerge. Remember frames? And Flash? And that wonky little “Under Construction” GIF? If your site is using any of that stuff, you’ll want to pick up the phone and call us today. A new site won’t just help you attract more visitors with better search rankings, it will help you present yourself as a professional, modern company that can rise to – and address – the needs of your clients.

What’s that about rankings?

Search engine optimization is a constantly evolving discipline. Gone are the days of stuffing hundreds of keywords at the bottom of your pages or – worse yet – hiring a shady company to spam links to you on untrusted websites. Instead, Google wants to see authoritative, professionally written content. It wants to see that your site is being regularly updated. If all of this sounds like a lot of work, don’t worry, Blue Fire Media can take care of it all for you!

At Blue Fire Media, we know that it’s an intimidating time to start a Kalamazoo web design project. We know that money is tight and customers are difficult to come by. But, if you’re looking toward the future, we encourage you to reach out to us today to discuss what you’d like to accomplish.