Five Reasons Why You Should Update Your Old Website

Websites are just like any other form of technology. They require periodic updates in order to keep up with the changing digital landscape. While an older website may still pop up in search results and function at a base level, there are a number of important reasons why you should contact Blue Fire Media to help you bring your older website up-to-date.

1. Improved User Experience – if you have spent any amount of time browsing the internet, you’ve undoubtedly come across websites that instantly take you back in time 10-15 years or even longer. Not only could the aesthetics of an older website turn off potential customers, but older websites tend to have functionality issues, especially on smaller devices like tablets and smartphones.
2. Enhanced Security – even with updates, older websites tend to run on outdated content management systems and software, making them vulnerable security breaches. An updated website will provide you with increased security, which is especially important with any sort of e-commerce site.
3. Search Engine Optimization (SEO) – mobile-responsive websites that load quickly are favored by search engine algorithms, especially when enhanced with updated content. Older sites may struggle to rank highly in search results, putting you at a disadvantage when competing with companies that have newer websites.
4. Integration with New Technology – as mentioned before, a website can get lost amongst technology upgrades pretty easily. Newer websites are designed with social media platform and e-commerce integration that will allow for better performance for your customers and easier operation for you.
5. Competitiveness – put simply, an older website with functionality issues will not perform as well as newer sites, giving competitors with a newer site the advantage when it comes to adapting to the ever-changing digital market.

Don’t risk your online presence with an outdated website. Contact the professionals at Blue Fire Media and get more information about how we can build a brand new, responsive website for your business today!