Kalamazoo Web Design Services for Your Business

Blue Fire Media has been a leading Kalamazoo web design company serving Southwest Michigan for nearly twenty years. We have designed hundreds of websites over the years while staying up-to-date on all the latest advancements in technology to ensure those sites function properly on all of the current desktops, laptops, tablets, and smartphones. This results in a positive user-end experience for customers looking for your products and services.

Blue Fire Media

Design & Development

The design process starts with laying out a sitemap for your site and then developing page mockups that reflect the layout and functionality you want.

Blue Fire Media

Graphic Design

From your logo and color scheme to pictures, animation, and more, we will give your site an aesthetic look that will catch the attention of potential customers.

Blue Fire Media

Content Writing

Our copywriters can write content that reflects the nature of your business while also focusing on keywords that will get your website found in online searches.

Blue Fire Media

Performance

Our team takes measures to ensure that your new website performs properly to create a reliable, consistent experience for anyone visiting your site on all the latest devices.

Get Your Website Found in Online Searches

With the way that technology is constantly changing and evolving, you need a responsive website that will function properly across all of the latest devices. The older a website is, the more likely that visitors to the site are to experience different problems. Whether the website has blurry pixelated photos, fonts that are hard to read, videos that won’t load, or functionality issues, these problems can be frustrating for people using the site, in many times causing them to look elsewhere for the same products and services.

Not only will responsive web design make for a better experience for visitors to your site, but the responsiveness of your website will help give your website priority over non-responsive sites in search engine algorithms like Google’s to help boost your online presence. More than 60% of local searches are done on mobile devices, and Blue Fire Media can optimize your site to perform well on the latest tablets or smartphones. Scroll down for more details about our Kalamazoo web design services.

Blue Fire Media

Web Design & Development

Kalamazoo Web Design to Create Your Online Presence

At Blue Fire Media, we have an experienced crew of copywriters, programmers, and graphic designers who work together to build a website with the content, functionality, and aesthetic that represents your brand. We start with our graphic design department creating a couple proposed mockups, which are nonfunctional renderings of what your home page and subpages will look like. Once the mock up is approved, our programmers create a Cascading Style Sheet (CSS) which is a sort of template that allows for seamless customization of color schemes, pictures, functions, and text. After the website has been programmed, the graphic designers and copywriters populate your website with the graphics, photos, and written content, bringing your webpages to life.

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Graphic Design

Graphic Design

Create a Great First Impression with Your Kalamazoo Website

They say you shouldn’t judge a book by its cover, but the same cannot be said of websites. The second visitors land on your homepage, their opinions are instantly influenced by the appearance of the site. While you don’t necessarily need your website to be flashy, a clean, professional look can have a significant impact on the opinions of those visiting your site, making a great first impression. Our graphic design department can help create the aesthetic you want on your website, from the color scheme and logos to clear, optimized photos. Our graphic designers can also help design different print and marketing materials you may need outside of the website.

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Content Writing

Content Writing

Quality Content Informs Your Clientele and Boosts Your Online Presence

The final aspect of your website is the written content that informs visitors about your business. This can include any number of things, like frequently asked questions, company history, product and services descriptions, staff biographies, and really any sort of content you feel is needed for your website. Our team of copywriters has written content for a wide range of businesses with a focus on clear, concise content that informs clients while also featuring your chosen keywords to get your site found in internet searches.

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Performance

We Design Websites That Perform Well Across All Devices

Having a fast website is important for keeping your customer’s attention, and because of this, making sure your website is optimized for the best performance possible is key. At Blue Fire Media, we optimize website performance by implementing several key strategies, including minimizing file sizes through techniques like image compression and taking measures to reduce server load and distribute content efficiently across multiple locations. We also implement responsive web design to ensure that your website loads quickly on all devices. Regular performance monitoring is completed to proactively identify and address any potential issues before they become problematic to the functionality of your website.

Web Statistics

When a website loads in 1-second or less achieves a conversion rate is 3x higher than one with a 5-second loading time.

(Portent)

Almost 70% of consumers agree that a website’s loading speed influences their decision to make a purchase.

(Unbounce)

50% of consumers say the design of a website directly influences the impression they have of a business.

(WebFX)

Why Choose Us

Blue Fire Media

19+ Years Experience

Blue Fire Media has been building quality websites since the early days of the internet, so we have the experience and knowledge to preemptively address issues before your site goes “live.” We stay up-to-date on the latest advancements in technology to ensure that we design websites that work the way our clients need them to.

Blue Fire Media

Responsive Service

Your website needs to evolve along with your business. Blue Fire Media will provide you with ongoing support to ensure you get the service you need to keep your website up-to-date with your business. From new staff photos and new service pages to ongoing maintenance, we can provide continuous service for your site as needed.

Blue Fire Media

Experts

Our team is staffed with experts in their respective fields, allowing us to meet your company’s need with the same high standard of quality you hold your own business to. Our copywriters, programmers, graphic designers, and developers all have many years of experience necessary to provide effective solutions in a timely manner.

Blue Fire Media

Results Oriented

We focus on quality to make sure that your website performance produces the results you need. This includes redirecting broken links, resizing and optimizing all images, indexing your sitemap through Google Search Console, and quickly addressing any issues to avoid any downtime, so your website is found by more potential customers.

Blue Fire Media

We’re Local

We are dedicated to serving businesses in Kalamazoo and throughout the greater Southwest Michigan area, so we are always only a quick call or short drive away. We have worked with many businesses in a wide variety of different industries and take great pride in helping local businesses grow and thrive.

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Collaborative Effort

We actively work with each of our clients to build long-standing business relationships. We will work with you throughout the design process and beyond to make sure that your website looks and works the way you want it. We can even train members of your team, so they can add pictures, content, documents, employment opportunities, and more.

Answers About Our Professional Web Design Solutions

Frequently Asked Questions

Why do I need to upgrade my website?

Technology is always changing and evolving. Think about the phone you use now compared to the one you had ten years ago. It’s faster, has a better camera, has longer battery life, is more secure, takes better pictures…using it is a better overall experience. A newer website has similar advantages over older websites. A newer website will show pictures and videos more clearly, run faster, and with responsive web design, they will work properly on all of the latest devices. By updating your website, you are giving your customers a better user-end experience, which keeps users on your website longer and increases the chances of them wanting to pay for your products or services.

What support do you offer after my website is launched?

We provide ongoing maintenance to keep your website running smoothly for the best possible user experience. This includes monitoring 404 errors and installing 301 redirects when appropriate, adding or removing pages from the site upon request, changing photos and graphics when needed, and even training your employees, so they can add photos and posts, themselves.

How will my website be found on search engines?

We take extensive steps to ensure that every website we build is optimized to be found in search engine results. This includes tagging each page with relevant keywords, ensuring that the content is fresh and original, optimizing the speed and performance of the website, and indexing the website to be found in search results. We can also provide ongoing Search Engine Optimization (SEO) services to help boost and maintain your position in search results.

Can we use our own pictures on our website?

You are welcome to provide your own photos for the website, but some photos can potentially cause aesthetic or functional issues. Larger photo file sizes can slow down the performance of your site. Smaller photos can become pixelated and hurt the look of your site. We can analyze the pictures you have to determine if they will work properly on your site. In the case that your pictures won’t work, we can provide photography services for clear, vibrant photos on your site.

How long does it take to build and launch a website?

Generally it takes 2-3 months to build and launch a website, although there are many factors that could shorten or lengthen the process. Smaller, basic websites can be done more quickly; whereas larger websites with different types of functionality will take longer to build. We try not to rush websites, if at all possible, to ensure quality performance from the very moment the site goes live.

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How Can We Help?

Fill out this contact form and let us know how Blue Fire Media can help your business with quality web design services.

Blue Fire Media