Effective Search Engine Optimization in Kalamazoo

Blue Fire Media can provide you with ongoing Search Engine Optimization (SEO) services to help boost your ranking in internet searches, so more people find your website when looking for your products and services. This is done not only through your site’s written content, but also to title tags and metadata on the back end of the website that Google and other search engine algorithms use to sort and rank websites to their appropriate searches.

In the end, our goals are the same: we want you to be successful. This means constantly monitoring keyword strategies and generating content that improves your Google ranking for those keywords. We also submit your website’s sitemap to the Google Search Console to properly index all of the pages to ensure that they got found by the right people to build your customer base.

Blue Fire Media

Blog Writing

We will write blogs periodically to showcase your products and services and boost your position in internet searches.

Blue Fire Media

Content Writing

We write content for your website that focuses on the keywords and phrases that users type when searching for your products and services.

Blue Fire Media

Google Analytics

We set up Google Analytics for your website, giving you the tools to track the amount of traffic coming to your site from online searches.

Blue Fire Media

Local SEO

We focus your content locally to ensure that customers in your areas of service are finding your website in internet searches.

Blue Fire Media

Reputation Management

Interacting with positive and negative reviews shows you are actively engaged with your customer base and helps keep your business in good standing with search engine algorithms.

Blog Writing

Blog Writing

Adding Fresh Content to Your Site to Boost and Maintain Your Position in Searches

Search engines are always scanning and scrolling websites. By having new content regularly added to your website, the search engines take notice of this as evidence that you are actively engaged and updating your website. Our copywriters can write and add monthly blogs, showing that you are actively engaged with your customer base. Periodically adding new content not only keeps them informed of your latest products and services, but it also increases your domain authority and improves your ranking in online searches.

Content Writing

Content Writing

Get Website Content Built with Effective Keywords and Proper Metadata.

Many people think that the written content on a website is merely to inform people who visit the site. While this is certainly part of its function, your website content also needs to be structured so that Google can easily index it. Our copywriters will work with you throughout the website design process to create content that will accurately inform your website visitors while also providing focus on the keywords for which you want your website found.

Google Analytics

Google Analytics

Make Sure Your On-Site SEO is Winning by Keeping Score.

Once your website is launched, we can install the proper code for Google Analytics to track data and see how your site is performing. Whether you have an existing Google Analytics account or you need us to set up one for you, we will make sure the code is functional and will provide you with access and basic instructions to access the data reports that show how many people are seeing and using your website.

Local SEO

Local SEO

Get Your Website Found by Local Customers

When Blue Fire Media writes content for your website, not only do we focus on the keywords that you have chosen, but we also focus on the local cities in your service area. This helps you get leads from local customers who are more likely to hire your services, while also helping you avoid getting leads from people well out of your region. You can boost your local SEO with Local Services Ads by Google to give your website priority over others in the region, giving you a competitive edge.

Reputation Management

Reputation Management

In the Online World, Your Brand’s Reputation Can Make or Break your Business.

Managing customer perception is important to ensuring that your business prospects are not presented with negative reviews and comments about your company. Additionally, online reviews help to build customer confidence and can positively impact your website’s search rankings. Blue Fire Media has worked with clients to increase their online ratings by encouraging customer interaction and creating programs that generate positive reviews.

SEO Statistics

96.55% of pages get zero traffic from Google

(Ahrefs)

The #1 position in Google’s organic search results receives an average click-through-rate of 27.6%

(Backlinko)

Almost 60% of websites ranking in the top 10 on Google are over 3 years old.

(Ahrefs)

Why Choose Us

Blue Fire Media

19+ Years Experience

Blue Fire Media has been building quality websites since the early days of the internet, so we have the experience and knowledge to preemptively address issues before your site goes “live.” We stay up-to-date on the latest advancements in technology to ensure that we design websites that work the way our clients need them to.

Blue Fire Media

Responsive Service

Your website needs to evolve along with your business. Blue Fire Media will provide you with ongoing support to ensure you get the service you need to keep your website up-to-date with your business. From new staff photos and new service pages to ongoing maintenance, we can provide continuous service for your site as needed.

Blue Fire Media

Experts

Our team is staffed with experts in their respective fields, allowing us to meet your company’s need with the same high standard of quality you hold your own business to. Our copywriters, programmers, graphic designers, and developers all have many years of experience necessary to provide effective solutions in a timely manner.

Blue Fire Media

Results Oriented

We focus on quality to make sure that your website performance produces the results you need. This includes redirecting broken links, resizing and optimizing all images, indexing your sitemap through Google Search Console, and quickly addressing any issues to avoid any downtime, so your website is found by more potential customers.

Blue Fire Media

We’re Local

We are dedicated to serving businesses in Kalamazoo and throughout the greater Southwest Michigan area, so we are always only a quick call or short drive away. We have worked with many businesses in a wide variety of different industries and take great pride in helping local businesses grow and thrive.

Blue Fire Media

Collaborative Effort

We actively work with each of our clients to build long-standing business relationships. We will work with you throughout the design process and beyond to make sure that your website looks and works the way you want it. We can even train members of your team, so they can add pictures, content, documents, employment opportunities, and more.

Answers About Our Search Engine Optimization Services

Frequently Asked Questions

What are the benefits of Google Analytics?

Google Analytics 4 (GA4) is an essential tool because it shows you how users engage with the site. Not only does GA4 track the number of visitors to your site, it also tells you the nations the users live in, which pages they visit, and how long they stay. This is essential information, since it can tell you why people visit your site and how the behave once they’re there. If you’re hoping to generate leads, for instance, you’ll want to know which pages users visit so you can place “contact” forms there, increasing the number of people who reach out to you.

How can SEO boost your websites search engine ranking?

Your websites written content, from its web pages, to its blogposts all play an important part in determining your websites rankings on search engines like Google, Bing, and Yahoo. Because search engines crawl websites for content, having a website that is making active use of your targeted keywords can help to determine your websites ranking, and thus its visibility, when looking for services or products related to your industry.

Can I add to or edit the written content on my site?

Of course! It is your website, after all. You’re welcome to work with our copywriters to tweak your content or even adjust your site’s content independently. That said, our copywriters always welcome feedback, and will work with you to create written content that truly represents your organization.

Once your website is built, our team will even train you in using it effectively. That way, you can add, remove, or edit your site’s written content whenever you’d like!

How will Blue Fire’s copywriters write content for my site?

Our team of copywriters will work closely with you to capture your business’s identity and present it to your target audience. First, our writers will meet with you either in-person or digitally (whichever is most convenient), During this meeting, our writers will ask you about your organization and how you envision the website’s written content. From there, our writers will use the information you gave them to create energetic, search engine optimized content that your audience will love.

Blue Fire Media

How Can We Help?

Fill out this contact form and let us know how Blue Fire Media can help your business with quality web design services.

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