Build Your Brand with Digital Marketing in Kalamazoo

No matter the size of your business, from a small, local startup to an established, national brand, we have the experience, talent, and knowhow to put your business in the spotlight. Our team of experienced professionals will work to understand your marketing needs to provide digital marketing strategies that resonate with your customer base. From simple SEO strategies to improve your organic search ranking to pay-per-click campaigns that give your business priority in searches, we will help with your digital marketing needs to strengthen your online presence.

Blue Fire Media

Pay-Per-Click Ads

Set your budget and preferred keywords to get your website prioritized when people search for your products and services.

Blue Fire Media

Google Analytics

Get access to data that shows how many people are visiting your sites, which keywords are helping you get found, and which pages are getting the most traffic.

Blue Fire Media

Social Media

Staying engaged with your customer base will help boost your online presence while also helping your business rank in online searches.

Pay-Per-Click Ads

Pay-Per-Click Ads

Define Your Budget and Get Immediate Results with PPC Advertising.

If you’re in a highly competitive market, have recently launched a new company, or are introducing new products or services, pay-per-click advertising (PPC) is a great way to boost your online presence. By creating a campaign focused on the keywords that represent your business, you will get an edge on your competition with your website getting priority when potential customers are looking for your services. With the ability to control your advertising budget and measure the effectiveness of individual ads, PPC campaigns are a proven way to quantify and visualize your ROI while building a strong online presence.

Google Analytics

Google Analytics

Track Analytics Data to See How Often Your Site is Found.

We will set up a Google Analytics account to give you access to basic data that shows you how often people are visiting your site and which pages they are visiting. We install the code into the back end of your website to start tracking data about visitors, keywords, and page views from the moment your site goes live. We will also make sure that your website’s sitemap is properly indexed through Google Search Console, so the pages on your website appear in relevant search results.

Social Media

Social Media

Expand Your Reach and Interact Directly with Your Customers.

Blue Fire Media can take your business to the next level with focused social media marketing strategies. Stay relevant in today’s competitive market by allowing us to carve out an online presence for you. Using social networking sites like Facebook, Twitter, and Instagram can help you connect with current and potential customers, get direct feedback, and promote sales and events on a regular basis to organically increase your online visibility.

Digital Marketing Statistics

More than 83% of all shoppers do some sort of online research before making purchases.

(Reviews.IO)

97% of customers take the time to read online reviews when looking into local businesses.

(Podium)

More than 70% of customers expect personal interaction from companies – and 76% express frustration when businesses fail to meet this expectation.

(McKinsey)

Why Choose Us

Blue Fire Media

19+ Years Experience

Blue Fire Media has been building quality websites since the early days of the internet, so we have the experience and knowledge to preemptively address issues before your site goes “live.” We stay up-to-date on the latest advancements in technology to ensure that we design websites that work the way our clients need them to.

Blue Fire Media

Responsive Service

Your website needs to evolve along with your business. Blue Fire Media will provide you with ongoing support to ensure you get the service you need to keep your website up-to-date with your business. From new staff photos and new service pages to ongoing maintenance, we can provide continuous service for your site as needed.

Blue Fire Media

Experts

Our team is staffed with experts in their respective fields, allowing us to meet your company’s need with the same high standard of quality you hold your own business to. Our copywriters, programmers, graphic designers, and developers all have many years of experience necessary to provide effective solutions in a timely manner.

Blue Fire Media

Results Oriented

We focus on quality to make sure that your website performance produces the results you need. This includes redirecting broken links, resizing and optimizing all images, indexing your sitemap through Google Search Console, and quickly addressing any issues to avoid any downtime, so your website is found by more potential customers.

Blue Fire Media

We're Local

We are dedicated to serving businesses in Kalamazoo and throughout the greater Southwest Michigan area, so we are always only a quick call or short drive away. We have worked with many businesses in a wide variety of different industries and take great pride in helping local businesses grow and thrive.

Blue Fire Media

Collaborative Effort

We actively work with each of our clients to build long-standing business relationships. We will work with you throughout the design process and beyond to make sure that your website looks and works the way you want it. We can even train members of your team, so they can add pictures, content, documents, employment opportunities, and more.

Answers About Our Digital Marketing Services

Frequently Asked Questions

How do pay-per-click ads work?

As the name suggests, pay-per-click (PPC) ads only charge you when users click on them. PPC ads are some of the best ads money can buy, since you only pay when a user actually demonstrates interest and takes the initiative to click. Here at Blue Fire Media, we’ll work with you to establish a pay-per-click ad campaign, working with you to find the best keywords for your business. After creating the ad, it will appear at the top of the search results page for the keywords that you choose.

What are the benefits of Google Analytics?

Google Analytics 4 (GA4) is an essential tool because it shows you how users engage with the site. Not only does GA4 track the number of visitors to your site, it also tells you the nations the users live in, which pages they visit, and how long they stay. This is essential information, since it can tell you why people visit your site and how the behave once they’re there. If you’re hoping to generate leads, for instance, you’ll want to know which pages users visit so you can place “contact” forms there, increasing the number of people who reach out to you.

Can I add to or edit the written content on my site?

Of course! It is your website, after all. You’re welcome to work with our copywriters to tweak your content or even adjust your site’s content independently. That said, our copywriters always welcome feedback, and will work with you to create written content that truly represents your organization.

Once your website is built, our team will even train you in using it effectively. That way, you can add, remove, or edit your site’s written content whenever you’d like!

How will Blue Fire’s copywriters write content for my site?

Our team of copywriters will work closely with you to capture your business’s identity and present it to your target audience. First, our writers will meet with you either in-person or digitally (whichever is most convenient), During this meeting, our writers will ask you about your organization and how you envision the website’s written content. From there, our writers will use the information you gave them to create energetic, search engine optimized content that your audience will love.

Blue Fire Media

How Can We Help?

Fill out this contact form and let us know how Blue Fire Media can help your business with quality web design services.

Blue Fire Media