Search engine optimization (SEO) is one of the most recent marketing strategies in the business, having been created in 1997. Even so, SEO services have quickly become one of the most effective ways of getting found by new customers, increasing brand awareness, and cultivating customer loyalty. With so many benefits, it’s safe to say that SEO is sticking around as one of the best ways to market.
But why can SEO accomplish so much for businesses of all sizes? And how does SEO work on the local level, like in Kalamazoo? In this month’s blog post, we’re demystifying all these SEO questions and more.
How SEO Services Give Kalamazoo Businesses a Fair Shake
If you operate a business in Kalamazoo, then you likely won’t have the same resources for marketing as a national chain. However, with smart SEO, you don’t have to directly compete with them. What do we mean? Well, let’s break it down:
Find Underused Keywords
When competing against the largest websites and biggest corporations, there’s only so much you can do if you take a head-to-head marketing strategy. That doesn’t mean you’re out of luck, though. Even the largest companies, such as Amazon, can only use so many keywords (which are the phrases people type into their search bar) effectively. As part of our SEO Services at Blue Fire Media, we research custom keywords for your business that have low competition and high amounts of user traffic. That way, you can capitalize on audiences that big businesses overlook entirely.
Prioritize Local Audiences
Another edge our SEO services give Kalamazoo businesses is a local focus. Chain businesses that occupy a wide variety of locations just can’t give the same attention to distinct cities and counties that local businesses can. That means we can optimize your website to be found by local people that businesses like Walmart and Meijer miss entirely. We do this by refining your keywords based on geolocation and what users in your area are searching—that’s a level of individual attention that big businesses just can’t swing.
Without a massive budget, we simply couldn’t take small businesses head-to-head with big corporations. However, with just a little ingenuity, our professionals can attract customers that even the biggest businesses simply can’t afford to reach.
Don’t wait to attract the customers your business deserves—click here to contact us for individualized SEO services today.
