When it comes to SEO services in Kalamazoo and beyond, keywords are an essential ingredient—and they probably will be for a long, long time.
Keywords are so important to search engines because they tell search engines what a website is all about. For instance, if the keywords “arborist,” “tree service,” and “Kalamazoo” come up on every page of a website, search engines like Google quickly figure out that the website is for a Kalamazoo-based tree care company.
That said, you’re probably thinking to yourself, “It can’t be that easy, right?” And, well, that’s true. SEO is far more than just keywords; it’s a complex balance of programming knowledge, marketing knowledge, and design knowledge that manifests through on-site data, off-site data, and meta data.
But that’s too big of a topic for a monthly blog post. So instead, we’re taking this month’s blog post to explore keyword use for Kalamazoo SEO services.
The Essentials of Keyword Research for SEO Services
Keyword research is one of those skills that has a low skill floor, but a skill ceiling so high that we’re not even sure it’s possible to reach. In other words, getting started is easy, but mastery is very, very hard. For the sake of brevity, we’re just going to talk about two factors: Search Volume and Standard Difficulty.
Search Volume
Search volume is the foundational element to keyword research. As the name suggests, search volume is the number of times that a keyword is searched every month. Some keywords will have hundreds of thousands of monthly searches and receive huge amounts of traffic all across the globe, while others might only get a few searches per year.
So, why would anyone choose a keyword with low volume? Well, that leads us into Standard Difficulty.
Standard Difficulty
Standard difficulty is the competition that you’ll face when trying to rank at the top of the first page of a search engine’s results. For many (if not most) keywords, this is easier said than done.
Let’s take the arborist example we used before. If you wanted to make a website for an arborist, then you’re going to use keywords like “arborist” or “tree service.” However, every arborist who has a website will be using the same exact keywords.
So how do you get your website to be center-stage instead of just another voice in the chorus? For that, we rely on a few industry practices we’ll discuss in the next section.
How SEO Services Get You Noticed Online
If you were an arborist who wanted to get noticed online, keywords like “arborist” and “tree service” will help Google figure out what type of service you are, but won’t help too much for competition. That’s why we complement these short-tail keywords (words that cover broad, general topics) with long-tail keywords (keywords that are much more specific).
For our arborist, we’d use a keyword like “tree services in Kalamazoo.” This keyword is strong for a few reasons:
- It contains “tree services” in it, which is already a strong short-tail keyword
- It tags “Kalamazoo” to the keyword, which selects for local users (it’s no good for a local Kalamazoo business to rank #1 in Timbuktu)
- Since there are far fewer searches for this keyword, there’s also much less competition.
Overall, we use a blend of short-, medium-, and long-tail keywords with all types of Search Volumes and Standard Difficulties in order to get you found online by the audiences you really want to reach.
Get Your Own SEO Services Today
Quality SEO services in Kalamazoo can make or break your business. When it comes to getting found online, don’t take a risk—get quality search engine optimization services so you can start maximizing interest in your business. Click here to contact our team at Blue Fire Media today for more information .
