The Importance of Search Engine Optimization in Kalamazoo

Gone are the days of newspaper ads as a primary means of reaching the public stage. In their place, search engine optimization reigns supreme. Just like the businesses of days gone by, however, marketing remains a fierce competition. In all likelihood, yours is not the only business in the area competing in your niche. That being said, you can still stand ahead and apart. By prioritizing search engine optimization (SEO), you can get an edge over your competition and make sure you’re at the top of the page when possible customers search for businesses like yours in Google.

Thinking On Your Feet

Perhaps one of the least appreciated aspects of SEO is the importance of changing along with the market. Though you might be selling more or less the same product throughout your company’s lifetime, perspectives and conversations around it are likely to change. Perhaps the best way to illustrate this idea is with the seasons; someone selling a product that doesn’t change much in demand throughout every season will likely require a much different approach than a company whose products are highly seasonal (think cereal vs. bathing suits). It makes sense, then, that companies that fall into different categories will require different approaches to search engine optimization and web design.

At Blue Fire Media, we work with you to discover which keyword(s) are your top priority and the top priority of the market. Together, we’ll maintain your and your company’s target audience while researching and adjusting strategies to maximize outreach.

Pairing SEO with Web Design & Graphic Design

At this point, it should be mentioned that SEO is not the only factor in getting your business or organization the attention it deserves online. In truth, web and graphic design are critical to anyone looking to establish an online presence and attract visitors to their website and physical place of business.

While web design and graphic design are certainly important in impressing any potential customers, they also play crucial roles in getting your site discovered. Search engines such as Google monitor sites for responsiveness in their design and adjust those sites’ ranks accordingly. If your site is slow to function, then Google will rank your site much lower than it would have otherwise. For that reason, it’s important to strive for sleek, quick design that also manages to be aesthetically pleasing.

If you feel it’s time to get your site discovered, contact us today to start collaborating on your marketing strategy today!